Artists Soar (TM) is a podcast for artists by 3 artists! We discuss all aspects of being an artist - the good, bad, and the ugly. The goal of each podcast is to provide solutions so artists can focus on creativity and rise above.
Episodes
Wednesday Nov 02, 2022
Wednesday Nov 02, 2022
Jules, Rachel, and Stephanie chat with Katrina Berg about email lists:
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why you need an email list
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benefits of having an email list
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what to put in your emails
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how to start your list
If you have a question you'd like us to discuss feel free to email us at hello@artistssoar.com
Key Talking Points
- Ideas for your newsletters:
- Communicate what pieces will be available and for what price before the show.
- Teach them about the process
- Share your why and who you are
- Segment the email list by things like: Collectors, Podcast, Classes etc.
- Benefits
- Developing a relationship that may result in sales
- Gain repeat customers
- Frequency
- Goal is to show up at least 1x per month or 1x per week.
- What to include in the emails
- Only 3 topics
- As many links back to your website as possible (and test the links)
- Keep it personal
- Invite them to respond.
- How to grow your email list
- Find emails from past buyers and ask people to be added to your list
- Giveaway to collect email addresses (and serve the ones that stay)
- On your website:
- Add to announcement bar
- Add to the product page
- Add to your blog page etc.
Actionable Items
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decide your priorities (you might have to give up something to focus on your email list) - my priorities are my collectors, email list & podcast
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sign up for 3 artist emails
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go through past sales, emails, and repeat collectors, & get your list set up
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make a timing goal (once a week, month, quarterly etc.) - put it in your calendar
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have an ongoing list of topics you want to cover (events, process, why, materials, etc.)
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promote your email list each week (social, in person, on yr website, in person, etc.)
We'd love to hear how you gain people on your email list, email us at hello@artistssoar.com
Rise with us! On Artists Soar!
For More Information and Fabulous Resources:
- Check out katrinaberg.com
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Join Katrina's Email List to See How It is Done!: https://katrinaberg.com/pages/email-list
- Katrina's mini-course on email list marketing: https://katrinaberg.com/collections/mini-courses-art-biz-help-for-artists-creatives/products/mini-course-email-list-marketing
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And of course! Check out Katrina's amazing Podcast, CANDYcolored studio podcast: https://katrinaberg.com/pages/podcast
Our Websites and Shops
Are you an avid reader? Then sign up for Rachel's newsletter here: https://bubblybibbly.com/
Love illustrations and bright colors? Then sign up for Jule's newsletter here: https://www.juliemstudios.com/
Want to learn how to paint, or be part of a growing and active community? Or just love painting? Then sign up for Stephanie's newsletter here: https://www.stephanieweaverartist.com/artist-newsletter
Got a Listener Question?
Email us at: hello@artistssoar.com
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