Artists Soar (TM) is a podcast for artists by 3 artists! We discuss all aspects of being an artist - the good, bad, and the ugly. The goal of each podcast is to provide solutions so artists can focus on creativity and rise above.
Episodes
Wednesday Nov 02, 2022
Wednesday Nov 02, 2022
Jules, Rachel, and Stephanie chat with Katrina Berg about email lists:
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why you need an email list
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benefits of having an email list
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what to put in your emails
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how to start your list
If you have a question you'd like us to discuss feel free to email us at hello@artistssoar.com
Key Talking Points
- Ideas for your newsletters:
- Communicate what pieces will be available and for what price before the show.
- Teach them about the process
- Share your why and who you are
- Segment the email list by things like: Collectors, Podcast, Classes etc.
- Benefits
- Developing a relationship that may result in sales
- Gain repeat customers
- Frequency
- Goal is to show up at least 1x per month or 1x per week.
- What to include in the emails
- Only 3 topics
- As many links back to your website as possible (and test the links)
- Keep it personal
- Invite them to respond.
- How to grow your email list
- Find emails from past buyers and ask people to be added to your list
- Giveaway to collect email addresses (and serve the ones that stay)
- On your website:
- Add to announcement bar
- Add to the product page
- Add to your blog page etc.
Actionable Items
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decide your priorities (you might have to give up something to focus on your email list) - my priorities are my collectors, email list & podcast
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sign up for 3 artist emails
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go through past sales, emails, and repeat collectors, & get your list set up
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make a timing goal (once a week, month, quarterly etc.) - put it in your calendar
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have an ongoing list of topics you want to cover (events, process, why, materials, etc.)
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promote your email list each week (social, in person, on yr website, in person, etc.)
We'd love to hear how you gain people on your email list, email us at hello@artistssoar.com
Rise with us! On Artists Soar!
For More Information and Fabulous Resources:
- Check out katrinaberg.com
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Join Katrina's Email List to See How It is Done!: https://katrinaberg.com/pages/email-list
- Katrina's mini-course on email list marketing: https://katrinaberg.com/collections/mini-courses-art-biz-help-for-artists-creatives/products/mini-course-email-list-marketing
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And of course! Check out Katrina's amazing Podcast, CANDYcolored studio podcast: https://katrinaberg.com/pages/podcast
Our Websites and Shops
Are you an avid reader? Then sign up for Rachel's newsletter here: https://bubblybibbly.com/
Love illustrations and bright colors? Then sign up for Jule's newsletter here: https://www.juliemstudios.com/
Want to learn how to paint, or be part of a growing and active community? Or just love painting? Then sign up for Stephanie's newsletter here: https://www.stephanieweaverartist.com/artist-newsletter
Got a Listener Question?
Email us at: hello@artistssoar.com
Wednesday Oct 26, 2022
Wednesday Oct 26, 2022
Jules, Rachel, and Stephanie get on the lighter side of things to call each other out on what they hoard. What do you collect?
If you have a question you'd like us to discuss feel free to email us at hello@artistssoar.com
Artist Spotlight
Jess Miller Draws - Digital Artist
Key talking points:
- Julie has hundreds of notebooks, and pens and recently started collecting watercolor pallets.
- Rachel has mugs. Mugs have lots of uses: add cotton balls, q-tips, and make candles.
- Stephanie hoards her own artwork and old ideas in paper and digital format.
We'd love to hear to drive people to drive traffic to your website, email us at hello@artistssoar.com
Rise with us! On Artists Soar!
Resources Mentioned
- Art Business Checklist and Video Guide- make your lives easier as you define your art business.
- Leuchtturm 1917 Notebook
- Mohawk Notebook
- Moleskin
- Sharpies
- Mildliner pens and highlights
Our Websites and Shops
Are you an avid reader? Then sign up for Rachel's newsletter here: https://bubblybibbly.com/
Love illustrations and bright colors? Then sign up for Jule's newsletter here: https://www.juliemstudios.com/
Want to learn how to paint, or be part of a growing and active community? Or just love painting? Then sign up for Stephanie's newsletter here: https://www.stephanieweaverartist.com/artist-newsletter
Got a Listener Question?
Email us at: hello@artistssoar.com
Wednesday Oct 19, 2022
Wednesday Oct 19, 2022
Jules, Rachel, and Stephanie discuss what they do to market their artwork, and services and drive traffic to their web page.
If you have a question you'd like us to discuss feel free to email us at hello@artistssoar.com
Artist Spotlight
Julie Noles - Pet Portrait Artists
Featured Artist On Positive Painters
Key talking points:
- Using tools to help better your chances of getting found in Google that focus on Search Engine Optimization (SEO).
- Create long, helpful blog posts that people can download.
- Stephanie and Julie use SocialBee to spread the word about their websites.
- Rachel uses Facebook Ads. She's also tried Google Ads.
- Stephanie also uses Facebook and Pinterest Ads.
We'd love to hear to drive people to drive traffic to your website, email us at hello@artistssoar.com
Rise with us! On Artists Soar!
Resources Mentioned
- Art Business Checklist and Video Guide- make your lives easier as you define your art business.
- Artist Gifts And Apparel - artlovergifts.com
- RanqIQ - aids with article writing for Search Engine Optimization.
- Ubersuggest - aids with keyword research and competitor research.
- SocialBee - for scheduling blog posts on social media.
- SocialBee resources.
- Youtube.com/artfurpaws
Our Websites and Shops
Stephanie: https://www.stephanieweaverartist.com/
https://www.etsy.com/shop/artfurpaws
Julie: https://www.juliemstudios.com/
https://www.etsy.com/shop/peacockblueart
Rachel: https://bubblybibbly.com/
https://www.etsy.com/shop/BBStudioShop
https://www.etsy.com/shop/mothersrecipes
Got a Listener Question?
Email us at: hello@artistssoar.com
Wednesday Oct 12, 2022
Wednesday Oct 12, 2022
Jules, Rachel, and Stephanie discuss a terrible experience where Julie was locked out of her Adobe Profile because a hacker got into her account and changed her password. The lack of customer support from Adobe led to a number of discoveries we discuss.
If you have a question you'd like us to discuss feel free to email us at hello@artistssoar.com
Key talking points:
- DO NOT KEEP YOUR FILES ONLY ON THE CLOUD.
- Save your images in 3 different places:
- Backup to hard drive (like an SSD Portable)
- Another hard drive in a separate location
- And a cloud-based backup service.
- Save PSD files as TIFs.
- Save Illustrator files as EPS files.
- Enable 2 Factor Authentication for all of your cloud-based systems.
We'd love to hear about your experiences with terrible customer service and what you learned from the situation, email us at hello@artistssoar.com
Rise with us! On Artists Soar!
Resources Mentioned
- Art Business Checklist and Video Guide- make your lives easier as you define your art business.
- 10 Tips to Keep Your Electronic Files Organized
- SSD Portable
- Adobe's 2-Factor Authentication.
Our Websites and Shops
Stephanie: https://www.stephanieweaverartist.com/
https://www.etsy.com/shop/artfurpaws
Julie: https://www.juliemstudios.com/
https://www.etsy.com/shop/peacockblueart
Rachel: https://bubblybibbly.com/
https://www.etsy.com/shop/BBStudioShop
https://www.etsy.com/shop/mothersrecipes
Got a Listener Question?
Email us at: hello@artistssoar.com
Wednesday Sep 28, 2022
Wednesday Sep 28, 2022
Jules, Rachel, and Stephanie discuss the importance of retreats and traveling and the impact they have had on their work.
If you have a question you'd like us to discuss feel free to email us at hello@artistssoar.com
NEW Artist To Watch
Jodi Nuttal is a fabulous pastel artist.
Go To Her:Instagram to see her fabulous work!
Key talking points:
- Find what works for you to network.
- You have to reach out rather than waiting on someone to contact you.
- BNI - Business Networking International is a program we have tried and found success in, but it is not necessarily comfortable for Introverts.
- Are we struggling even more with networking because of the pandemic?
- If you want to experience growth, you will have to grow yourself and extend into what you are not comfortable with.
- Get good friends to bail you out if you get stuck with someone who won't stop talking.
- Think about ways to get out of the conversation.
We'd love to hear about your experiences in networking and what works for you, email us at hello@artistssoar.com
Rise with us! On Artists Soar!
Resources Mentioned
- Art Business Checklist and Video Guide- make your lives easier as you define your art business.
- Lilla Rogers Bookcamp
- Audra King
- Straight to Ale
Our Websites and Shops
Stephanie: https://www.stephanieweaverartist.com/
https://www.etsy.com/shop/artfurpaws
Julie: https://www.juliemstudios.com/
https://www.etsy.com/shop/peacockblueart
Rachel: https://bubblybibbly.com/
https://www.etsy.com/shop/BBStudioShop
https://www.etsy.com/shop/mothersrecipes
Got a Listener Question?
Email us at: hello@artistssoar.com
Monday Sep 26, 2022
Monday Sep 26, 2022
Jules, Rachel, and Stephanie have a very special guest with them, Audra King from She Loves Her Biz to chat with us about how to find the fun in your creative business again!!
If you have a question you'd like us to discuss feel free to email us at hello@artistssoar.com
Key talking points:
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- Don't follow the 'shoulds'. And what are some ways to focus on what's important to you and not the 'shoulds'.
- Omit the noise: perhaps take a break from Instagram or other social media.
- To find the fun: the first thing to consider is what you want and then balance your schedule around that.
- For Finding the fun in Marketing Audra recommends Brit Kolo's resource called "Marketing for your Personality Type".
- Julie hates Networking who is an INTJ. So it is great to find things that DON'T work and then work towards what would work based on her personality.
- Stephanie is an ENTJ - does a weekly artisan market show where she paints and talks about the paintings and pets. And while she's there collects email addresses to continue the relationship.
- She doesn't have joy in Instagram but does in Facebook.
- Rachel enjoys Facebook Group because of the interactions and Google Ads where there are no interactions.
- For the negative comments, be above and beyond by providing the information or a link to the answer that was previously provided.
- How to make sales fun?
- The key question is: Does the energy you are putting in equal the compensation you receive?
- Don't follow the 'shoulds'. And what are some ways to focus on what's important to you and not the 'shoulds'.
Learn more about Audra here:
Email us at hello@artistssoar.com
Rise with us! On Artists Soar!
Resources Mentioned
- Follow the Fun Workshops
- She Loves Her Biz Blueprint - design a creative business strategy
- Brit Kolo has a resource called "Marketing for your Personality Type"
Our Websites and Shops
Stephanie: https://www.stephanieweaverartist.com/
https://www.etsy.com/shop/artfurpaws
Julie: https://www.juliemstudios.com/
https://www.artinthestudio.com
Rachel: https://bubblybibbly.com/
https://www.etsy.com/shop/BBStudioShop
https://www.etsy.com/shop/mothersrecipes
Got a Listener Question?
Email us at: hello@artistssoar.com
Wednesday Sep 14, 2022
Wednesday Sep 14, 2022
Jules, Rachel, and Stephanie answer listener questions.
If you have a question you'd like us to discuss feel free to email us at hello@artistssoar.com
NEW Artist To Watch
Katrina Berg is fabulous an oil painter and podcaster
the CANDYcolored studio podcast
Go To :https://katrinaberg.com/
Key talking points:
- Question: what is the biggest challenge you have faced while becoming an artist?
- Question: Do we work in themes?
- Question: What is your favorite time to create?
We'd love to hear of retreats you've been on or know about, email us at hello@artistssoar.com
Rise with us! On Artists Soar!
Resources Mentioned
- SocialBee - social media management
- Visibility Vixon
- Art Business Checklist and Video Guide- make your lives easier as you define your art business.
- Art Business Program Positive Painters - Tech Talk is a session where we talk about tech things. Coffee & Create is a session where we get together and just create.
Our Websites and Shops
Stephanie: https://www.stephanieweaverartist.com/
https://www.etsy.com/shop/artfurpaws
Julie: https://www.juliemstudios.com/
https://www.etsy.com/shop/peacockblueart
Rachel: https://bubblybibbly.com/
https://www.etsy.com/shop/BBStudioShop
https://www.etsy.com/shop/mothersrecipes
Got a Listener Question?
Email us at: hello@artistssoar.com
Wednesday Sep 07, 2022
Wednesday Sep 07, 2022
Jules, Rachel, and Stephanie discuss the importance of retreats and traveling and the impact they have had on their work.
If you have a question you'd like us to discuss feel free to email us at hello@artistssoar.com
NEW Artist To Watch
Amy Brown is a fabulous surface pattern designer.
Go To : A Brown House. abrownhouse.com
Key talking points:
- Benefits of going on a retreat:
- Retreats are a great way to connect with different artists and gain one-on-one time.
- Get out of your comfort zone.
- Get to know other people.
- Enables you to focus on yourself.
- Recommendations:
- Budget and plan for the retreat.
- Look for retreats that have a small number of people.
- Check out Uptrek.com
- Invest in yourself.
We'd love to hear of retreats you've been on or know about, email us at hello@artistssoar.com
Rise with us! On Artists Soar!
Resources Mentioned
- Art Business Checklist and Video Guide- make your lives easier as you define your art business.
- Uptrek - a great website to see art retreats.
- Logan Elliot - is a business coach for graphic designers.
- Cat Coquillette - surface pattern designer, licensed artist, and watercolor instructor.
- Other artists Julie got to meet at a retreat:
- Eve Staats
- Anjana
- Amy
- Erin
Our Websites and Shops
Stephanie: https://www.stephanieweaverartist.com/
https://www.etsy.com/shop/artfurpaws
Julie: https://www.juliemstudios.com/
https://www.etsy.com/shop/peacockblueart
Rachel: https://bubblybibbly.com/
https://www.etsy.com/shop/BBStudioShop
https://www.etsy.com/shop/mothersrecipes
Got a Listener Question?
Email us at: hello@artistssoar.com
Wednesday Aug 31, 2022
Wednesday Aug 31, 2022
Jules, Rachel, and Stephanie discuss different revenue streams.
If you have a question you'd like us to discuss feel free to email us at hello@artistssoar.com
NEW Artist To Watch
Anjana Mistry - Anjanamistry.com
A gouache artist! Fabulous detail and color!
Key talking points:
Focus on what you enjoy in terms of revenue streams.
- Sell online - lots of options! Shopify, Etsy, Facebook shop, NFTs, Art Storefronts etc. check out stephanieweaverartist.com/blog and search on revenue streams
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- Plan and try things BEFORE you select a website to determine what kind you want. Here is a worksheet to help you.
- Recognize what will work for you.
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- Commissions - they aren’t for everyone, but some love it!
- Grants
- Teach - skillshare is what Julie is using
- Print on Demand - Redbubble, Society6, Etsy, Zazzle.
- Sale of originals - getting into galleries, museums, or online.
We'd love to hear what do you do to make money, email us at hello@artistssoar.com
Rise with us! On Artists Soar!
Resources Mentioned
- Artist Checklist for your Art Business for the Free Guide
- Art Pricing Calculator
- Blog Articles and videos about Revenue Streams
Our Websites and Shops
Stephanie: https://www.stephanieweaverartist.com/
https://www.etsy.com/shop/artfurpaws
Julie: https://www.juliemstudios.com/
https://www.etsy.com/shop/peacockblueart
Rachel: https://bubblybibbly.com/
https://www.etsy.com/shop/BBStudioShop
https://www.etsy.com/shop/mothersrecipes
Got a Listener Question?
Email us at: hello@artistssoar.com
Wednesday Aug 24, 2022
Wednesday Aug 24, 2022
Do you have family support - does family support help - do you have a network of people to chat with - Importance of community? What to do if you don’t?
Jules, Rachel, and Stephanie discuss how they get support and the value of support -whether it is from family or others. Do you have family support - does family support help - do you have a network of people to chat with - Importance of community. What to do if you don’t.
If you have a question you'd like us to discuss feel free to email us at hello@artistssoar.com
NEW Artist To Watch
Elizabeth https://www.lzbthcreative.com/
A watercolor artist who is inspired by nature.
Key talking points:
- We do have support but it doesn't always feel that way.
- Since COVID the spouses have gotten to see what is in an art business - and 'coloring', 'painting' doesn't appear like work.
- Community is super important to break down to, support, or bounce ideas with.
- With a community, you have to be vulnerable so people can help.
- Voice what you need.
- Search for groups on Facebook, local art leagues, and local art museum.
- If you don't have time here is what we recommend:
- Recognize that it is a season and it will change
- Identify ways to save time (order groceries)
We'd love to hear what do you to get support, email us at hello@artistssoar.com
Rise with us! On Artists Soar!
Resources Mentioned
- Artist Gifts and Apparel Shop
- Online Artist Community check out Positive Painters for Support
- Shoutouts to:
Our Websites and Shops
Stephanie: https://www.stephanieweaverartist.com/
https://www.etsy.com/shop/artfurpaws
Julie: https://www.juliemstudios.com/
https://www.etsy.com/shop/peacockblueart
Rachel: https://bubblybibbly.com/
https://www.etsy.com/shop/BBStudioShop
https://www.etsy.com/shop/mothersrecipes
Got a Listener Question?
Email us at: hello@artistssoar.com